About us

Preloved is a brand that would never be described as conventional. Its hallmark is reclaimed vintage fabrics expertly combined new luxe accents to create one-of-a-kind clothing, all manufactured and designed with love in Canada,  Preloved’s designs capture colour and patterns to evoke a gorgeous life! We honour design by paying attention to detail, mastering sophistication but also welcoming a certain flare.

Devotees of Preloved include models, actors and musicians such as Julia Roberts, Kirsten Dunst, Angela Lindvall, Hilary Duff,  Anne Hathaway, Christine Horne, Kate Hudson and Daria Werbowy.

Founder and Creative Director Julia Grieve has made her mark on both the Canadian and global fashion markets. Under her guidance, Preloved has transformed into a lifestyle brand over the years and has been involved in many successful collaborations  with large retailers such as Roots, Indigo, The Bay and Holt Renfrew. She has taken Preloved into the wholesale market worldwide and its designs are sold across North America, Australia, Europe and Japan. Preloved online is now her focus with a new interface that makes shopping with Preloved an elegant and effortless experience.